FIT Radio was invited to provide music for the Finish Line at The Color Run this past weekend at Piedmont Park in Atlanta. Since we all talked about how exciting it looked months before while we sat in the office, we were all thrilled to receive the opportunity to partner up with such a unique race. We brought out a team of Promo Girls with FIT Radio stencils and neon orange paint; as the girls ran around tagging people, they also got in on the action (see Abby, a FIT Radio promo girl, covered in paint to the left).
The Color Run was something none of us have ever seen before! It honestly was the Happiest 5K you could ever run! There were people playing around with colored powder everywhere, throwing it in the air, as they danced with their friends. The energy of the crowd was incredible! We may be a little biased, but we believe that it had something to do with our FIT Radio DJ Rimby who was providing non-stop, high-energy music throughout the entire event. All-in-all, it was a great day, and the most fun we have ever had promoting FIT Radio. Kudos to The Color Run for such a great idea!
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