FITRADIO and Honors Holdings, LLC, Announce Music Partnership
The music curation service will assist the leading global franchisee of Orangetheory Fitness studios in playlist creation
ATLANTA (June 23, 2021) – Leading a premium fitness experience requires a coach’s full attention, especially for the fast-paced, small group interval training classes at Orangetheory Fitness. In this high-energy atmosphere, coaches are laser-focused on leading workouts, correcting member form, and motivating the class. While they do their best to craft high-energy playlists, it can often be time-consuming to find and program the right music mix for Orangetheory Fitness classes. When the team at Honors Holdings, LLC, realized a vast majority of their coaches were already using FITRADIO’s DJ-curated playlists, the choice was clear for the Atlanta-based operator.
Breis Gordon has a passion for exercise and music, which makes him the perfect fit for the FITRADIO! Breis has been DJing in and around Pittsburgh for 6 years, working “every gig imaginable” at impressive venues and a wide variety of audiences. He is a DJ at F45 Training in Pittsburgh, where he spends time and effort creating mixes full of recognizable and motivating tracks that cover lots of genres for all to enjoy. Read on to get to know Breis and hear about his process behind curating mixes for classes.
The quality of music curation matters—and we have the numbers to back it up.
As a digital fitness provider, we know you invest a great deal of time and energy to bring a game-changing product to market. Our years of combined experience in the fitness and music industry have demonstrated that music plays an indispensable role in your product’s success. Investing in a curated music experience for your users is just as important as investing in elite instructors to build an engaging fitness program. To prove this fact, we partnered with UserTesting.com to conduct a survey. Read on to learn what we discovered (Spoiler alert: We confirmed our theory).
There’s no doubt about it: Jason Khalipa is making bold moves in the virtual fitness space.
Jason is a CrossFit Games Champion, pediatric cancer advocate, and FITRADIO partner who’s dedicated to improving his own fitness and helping others do the same. After graduating from college in 2008, Jason opened CrossFit Santa Clara, which he eventually renamed NCFIT. His years of experience in the conventional health club industry helped Jason recognize areas for improvement. Focused on enriching his members’ lives through excellent coaching, community, and workouts, NCFIT evolved into a trail-blazing digital fitness product and international program for NCFIT partner gyms.